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Marketing Manager, APAC

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About us

We are an entrepreneurial integrated communications agency that has gone from start-up to multi-national in twenty years. We have entered the world’s top 30 agencies and have ambition to break the top ten by 2020. We have over 25 offices, 600 employees and revenues of $65m and rising. Our success is due to a combination of organic growth and strategic acquisitions. 

Central to our growth has been our policy of reinvestment, with the majority of profits returning to the company to propel development, including our Rise training Academy.  We are the fourth fastest growing agency in the global top 50. What makes us different is that, not only are we independent, but we are 100% employee-owned. 

As we rapidly scale the business, our challenge is not to lose any of our character. We must establish a clear and visible brand in the marketplace. We must be seen as entrepreneurial, agile, creative, credible and professional. We believe that we are on the cusp of something truly remarkable in our industry.

Purpose of the role
The Marketing Manager, APAC leads on all major APAC marketing activity including: branding, positioning, corporate messaging and external communications. The Marketing Manager, APAC must effectively deliver both short and long-term marketing campaigns to achieve commercial goals. This role is the lynchpin for cascading activity to local marketing teams.

 Key responsibilities and tasks

Strategy & planning

  • Work alongside the regional leadership team to develop the agency’s brand messaging and positioning in the industry
  • Conduct and use regular competitive analysis to maintain unique service proposition in the marketplace
  • Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
  • Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
  • Ongoing integration of companies within the LEWIS APAC region, from brand strategy to migration of brand and launch activities
  • Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices

Regional team coordination

  • Management of regional activity calendar ensuring timely and relevant outreach regionally
  • Responsible for updating teams – and wider business – on upcoming activity and guidelines for execution and support
  • Overall management of marketing systems and procedures. This includes responsibility for ensuring all teams have access, appropriate training is provided and that the team adhere to correct usage
  • Central point of contact for all team enquiries and guidance
Branding & awareness
  • Brand identity development, roll-out and management: Coordinating with global on style guides and templates for use in all applications across the region. Regional brand policing and enforcing brand as necessary
  • Identify and lead on PR opportunities for the region, liaising with stakeholders as necessary to draft corporate announcements, manage distribution of releases regionally
  • Drive the creation and publication of industry-leading award entries and case studies. Liaise with local account leads and designers to ensure high-quality content and production
  • Work with VP, APAC on guidance and approval of brand-related assets for use internally or externally e.g. website content, corporate photography, online and social media imagery and content, emailers and direct mailers, brochures and advertising, event assets, office signage/décor, branded merchandise

Content

  • Develop and implement a regional content strategy, coordinating with global, to ensure regular and high-quality content is produced and available to support sales and brand awareness. This should include audience definition and segmentation and channel identification
  • Manage the creation, design, and distribution of key regional content including:
  • Sales: Brochures, case studies, presentations
  • Thought-leadership: White papers, eBooks, infographics, research reports
  • Awareness: Videos, animations, newsletters
  • Specialty content (e.g., recruitment, tip sheets, market guides, etc.)

Lead nurturing

  • Plan and execute a lead nurturing and generation strategy, including ensuring regular outreach to existing clients, prospects and creating awareness with new contacts. This is achieved through a mix of integrated activity including, but not restricted to:
    • Website performance, SEO and on-page optimization for leads
    • Blog and content marketing
    • Email and direct marketing
    • LEWIS event and webinar marketing
    • Sponsorship and advertising at industry events
    • Partnership identification and development

Reporting and analysis

  • Monitor campaign performance data and deliver to global marketing reports, including campaigns
  • Analyse and evaluate results and data to make campaign and investment recommendations
  • Produce monthly board reports and ad-hoc reports and/or analysis as and when required

Systems and administration

  • Evaluate, recommend and implement major marketing tools (such as stock photography library, social media management systems, content management systems and email marketing software)
  • Understand tools and channels, and train junior team members on their use
  • Update and maintain documents on the regional server and other work spaces used by the team
  • Lead team meetings and proactively help to drive actions to ensure projects stay on-track
  • Develop and implement new processes as needed

General

  • Support the regional leadership team on relevant projects and initiatives
  • Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
  • Attend agency and industry events as appropriate to represent the agency
  • Seek ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
  • Proactive suggestions for new processes and tools to improve efficiency and performance of the team
  • Regular travel to various LEWIS office across the network

About you

  • Background in B2B marketing with strategic, analytical and evaluation skills
  • Ability to create plans, manage budgets and report on results
  • Team player and people person, with the ability to influence and form strong relationships
  • Excellent communication skills (written and verbal)
  • A ‘can do’, results-driven attitude
  • Calmness under pressure and ability to deliver to tight deadlines
  • Qualified within Marketing and or Communications (relevant degree/professional membership)

 Key Stakeholders

  • VP, APAC (line manager)
  • APAC office heads (SG, HK, KL, SYD, CH)
  • SVP, APAC
  • VP, APAC Talent & Operations
  • Global Head of Marketing (London) – currently on maternity leave
  • Global marketing team – based in UK and US
  • SVP, Marketing (Amsterdam)