Why do companies have values? As a business leader, have you articulated your values? Are they remembered, ingrained and reinforced?
We know that visionary companies that succeed for decades are guided by strong values. They create a sense of purpose, energizing and inspiring people throughout the organization.
Let’s look at why values matter, how to identify them and successfully embed them in your company.
Why have them?
Identifying and defining your values
The good news is that defining your company’s values shouldn’t be hard. You should be able to identify them easily.
Values aren’t future goals but positive markers that guide the people in your company today to its success. They should be ingrained in the best work and the best people in your company today. What’s most important is that your values are easy to understand. This is particularly true when you have employees around the globe. Keep them short and simple; they need to be clearly explained so that employees understand what’s expected of them.
A good starting point for defining your company’s values is asking groups of employees and/or clients these questions:
Once your values are defined, don’t hide them in your company handbook. Simply posting company values on noticeboards in the office isn’t enough. They need to be constantly communicated and embedded in everything you do.
How do you go about continually embedding values into the culture of your company, while ensuring your employees are living and breathing them? Here are some suggestions:
Values matter when they mean something. When valued, they help clarify your company’s identity and serve as a rallying point for employees. But make no mistake: coming up with strong values – and sticking to them – takes work.
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